Create Design Los Angeles » Tim Burton

Creative Campaign: Alice in Wonderland Billboard

nora — Wed, 03 Feb 2010 03:47:25 +0000

A movie this big warrants some eye-catching adverts, and this side-of-the-building billboard on Sunset Blvd. certainly garners some attention. Playing on the “what’s real, what’s not” element of Wonderland itself, the building is “pushed” up to reveal the billboard featuring Johnny Depp as the Mad Hatter.

With increasing popularity in using these gigantic building fronts for movie advertising, Disney definitely flexed its marketing muscle with this large-scale showcase of a featured character set in the scenery of Wonderland.

We’ve recently been emerged in the madness of Wonderland ourselves, having recently completed a trailer for the movie, which can be seen here.

Alice in Wonderland Trailer

nora — Fri, 18 Dec 2009 01:14:37 +0000

Much like Alice, we also ventured into a new world during the course of this film; albeit ours featured fewer mystical characters and more stereoscopic 3D equipment: This project marked our first stereoscopic 3D trailer.

Creating graphics to be viewed in this format meant there were many more elements to consider, but also allowed us to step outside the usual realm and witness our cards in 3D. To match the style of Tim Burton’s trippy take on this classic, we integrated an in-house font with backplates featuring iconic elements from the story, resulting in a unique, kaleidoscopic look.

Tools Used:Autodesk Maya, Adobe After Effects

Tim Burton at MOMA

aloye4 — Tue, 01 Dec 2009 21:44:24 +0000

Tim Burton’s films have a uniquely distinct style that seem to stem from some strange fantasy world that leaves audiences wondering what goes on in mind of the film maker. The Museum Of Modern Art in New York is currently featuring a five-month retrospective of Burton’s work over the years ranging from sketchbooks and paintings to photos and sculptures. A film retrospective that includes Burton’s films as well as those that inspired his own will also be featured.