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	<title>Create Design Los Angeles &#187; Main Title</title>
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	<link>http://www.createdesignla.com</link>
	<description>Work and Inspiration for the Create Design Group, a graphics and animation department for an award-winning advertising company.</description>
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		<title>Michael Jackson’s This Is It Trailer</title>
		<link>http://www.createdesignla.com/archives/507</link>
		<comments>http://www.createdesignla.com/archives/507#comments</comments>
		<pubDate>Mon, 23 Nov 2009 18:07:11 +0000</pubDate>
		<dc:creator>nora</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[Trailer]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Main Title]]></category>
		<category><![CDATA[Michael Jackson]]></category>
		<category><![CDATA[This is It]]></category>

		<guid isPermaLink="false">http://www.createdesignla.com/?p=507</guid>
		<description><![CDATA[The graphics created for this project convey the essence of the King of Pop, fully representing the dynamic fluidity and energy of his music and performances. Michael Jackson’s skill level and presence in the entertainment industry over the years has made his dance moves iconic. Because of this, we were able to create beautifully stylized [...]]]></description>
			<content:encoded><![CDATA[<p><a class="bigthumbnail" onMouseOver="document.mikethumb.src='http://www.createdesignla.com/wp-content/movies/this_is_it_trailer_poster_rlvr.jpg';" onMouseOut="document.mikethumb.src='http://www.createdesignla.com/wp-content/movies/this_is_it_trailer_poster.jpg';" href="http://www.createdesignla.com/archives/507"><img src="http://www.createdesignla.com/wp-content/movies/this_is_it_trailer_poster.jpg" alt="This is It Trailer" name="mikethumb" /></a><a class="sdbutton" onMouseOver="document.mikethumb.src='http://www.createdesignla.com/wp-content/movies/this_is_it_trailer_poster_rlvr.jpg';" onMouseOut="document.mikethumb.src='http://www.createdesignla.com/wp-content/movies/this_is_it_trailer_poster.jpg';" rel="shadowbox;height=364;width=720;" href="http://www.createdesignla.com/wp-content/movies/This_is_It_Trailer.mov"><img src="http://www.createdesignla.com/wp-content/movies/overlay_watchsd.jpg" alt="Watch Standard Def" /></a></p>
<div class="desc">The graphics created for this project convey the essence of the King of Pop, fully representing the dynamic fluidity and energy of his music and performances.<span id="more-507"></span> Michael Jackson’s skill level and presence in the entertainment industry over the years has made his dance moves iconic. Because of this, we were able to create beautifully stylized silhouettes to represent the essence of who he was as a performer. For our title, we created a dramatic look, featuring footage from the film projected onto the iconic dance poses, and resolving with a larger-than-life title.</div>
<div class="tools"><span>Tools Used:</span>Autodesk Maya, Adobe After Effects, Adobe Illustrator</div>
<div class="boards"><img src="http://www.createdesignla.com/wp-content/movies/royal_site_board_091009.jpg" alt="This is It Boards" /></div>
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		<item>
		<title>2012 Trailer</title>
		<link>http://www.createdesignla.com/archives/78</link>
		<comments>http://www.createdesignla.com/archives/78#comments</comments>
		<pubDate>Mon, 23 Nov 2009 05:00:56 +0000</pubDate>
		<dc:creator>kirin</dc:creator>
				<category><![CDATA[Trailer]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Main Title]]></category>

		<guid isPermaLink="false">http://www.createdesignla.com/?p=78</guid>
		<description><![CDATA[For such epic subject matter, we had to go equally dramatic with our graphics. Modeling a 3D Mayan calendar proved to be an extensive undertaking, but once animated and incorporated with the 2012 footage, it all locked into place. For the 2012 title, ancient-looking carvings and written prophecies were added to the sides of the [...]]]></description>
			<content:encoded><![CDATA[<p><a class="bigthumbnail" onMouseOver="document.mayathumb.src='http://www.createdesignla.com/wp-content/movies/2012_Trailer-poster_rlvr.jpg';" onMouseOut="document.mayathumb.src='http://www.createdesignla.com/wp-content/movies/2012_Trailer-poster.jpg';" href="http://www.createdesignla.com/archives/78"><img src="http://www.createdesignla.com/wp-content/movies/2012_Trailer-poster.jpg" alt="2012 Trailer" name="mayathumb" /></a><a class="sdbutton" onMouseOver="document.mayathumb.src='http://www.createdesignla.com/wp-content/movies/2012_Trailer-poster_rlvr.jpg';" onMouseOut="document.mayathumb.src='http://www.createdesignla.com/wp-content/movies/2012_Trailer-poster.jpg';" rel="shadowbox;height=306;width=720;" href="http://www.createdesignla.com/wp-content/movies/2012_Trailer.mov"><img src="http://www.createdesignla.com/wp-content/movies/overlay_watchsd.jpg" alt="Watch Standard Def" /></a></p>
<div class="desc">For such epic subject matter, we had to go equally dramatic with our graphics.<span id="more-78"></span></p>
<p>Modeling a 3D Mayan calendar proved to be an extensive undertaking, but once animated and incorporated with the 2012 footage, it all locked into place. For the 2012 title, ancient-looking carvings and written prophecies were added to the sides of the numbers to express predictions made by various cultures throughout history.
</p></div>
<div class="tools"><span>Tools Used:</span>Autodesk Maya, Adobe After Effects</div>
<div class="boards"><img src="http://www.createdesignla.com/wp-content/movies/fa_site_board.jpg" alt="2012 Boards"/></div>
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		<slash:comments>1</slash:comments>
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		<title>District 9 Trailer</title>
		<link>http://www.createdesignla.com/archives/76</link>
		<comments>http://www.createdesignla.com/archives/76#comments</comments>
		<pubDate>Fri, 20 Nov 2009 00:41:58 +0000</pubDate>
		<dc:creator>kirin</dc:creator>
				<category><![CDATA[Trailer]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Main Title]]></category>

		<guid isPermaLink="false">http://www.createdesignla.com/?p=76</guid>
		<description><![CDATA[For the District 9 campaign, we wanted to create a look that emulated the gritty, realistic feel of the movie, so we took a more guerrilla approach: shooting our own footage to integrate into our graphics. We called in our special team of cameramen and photographers, (two of our associates armed with the necessary equipment) [...]]]></description>
			<content:encoded><![CDATA[<p><a class="bigthumbnail" onMouseOver="document. d9thumb.src='http://www.createdesignla.com/wp-content/movies/D9_Trailer-poster_rlvr.jpg';" onMouseOut="document. d9thumb.src='http://www.createdesignla.com/wp-content/movies/D9_Trailer-poster.jpg';" href="http://www.createdesignla.com/archives/76"><img src="http://www.createdesignla.com/wp-content/movies/D9_Trailer-poster.jpg" alt="District 9 Trailer" name="d9thumb" /></a></p>
<p><a class="sdbutton" onMouseOver="document. d9thumb.src='http://www.createdesignla.com/wp-content/movies/D9_Trailer-poster_rlvr.jpg';" onMouseOut="document. d9thumb.src='http://www.createdesignla.com/wp-content/movies/D9_Trailer-poster.jpg';" rel="shadowbox;height=230;width=480" href="http://www.createdesignla.com/wp-content/movies/D9_Trailer.mov"><img src="http://www.createdesignla.com/wp-content/movies/overlay_watchsd.jpg" alt="Watch Standard Def" /></a></p>
<div class="desc">For the District 9 campaign, we wanted to create a look that emulated the gritty, realistic feel of the movie, so we took a more guerrilla approach: shooting our own footage to integrate into our graphics.<span id="more-76"></span></p>
<p>We called in our special team of cameramen and photographers, (two of our associates armed with the necessary equipment) and they captured some great footage and photographs of the District 9 billboards and bill posts throughout the city. Those elements were then combined with promotional D9 material, and dirtied up a bit to add to the realism.</p>
<p>Below are the original photos of the advertisements, and what they became. On the left are the untouched photos of the District 9 ads, and the images on the right-hand side are the final results, featured in the District 9 trailer.</p></div>
<div class="tools"><span>Tools Used:</span>Autodesk Maya, Adobe After Effects, Adobe Photoshop
</div>
<div class="boards"><img src="http://www.createdesignla.com/wp-content/movies/D9_SITE_BOARD_072209.png" alt="District 9 Boards" /></div>
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		<slash:comments>1</slash:comments>
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		<title>Metal Gear Solid 4 Trailer</title>
		<link>http://www.createdesignla.com/archives/66</link>
		<comments>http://www.createdesignla.com/archives/66#comments</comments>
		<pubDate>Wed, 18 Nov 2009 23:58:15 +0000</pubDate>
		<dc:creator>kirin</dc:creator>
				<category><![CDATA[Video Game]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Main Title]]></category>
		<category><![CDATA[Trailer]]></category>
		<category><![CDATA[Video Game Trailer]]></category>

		<guid isPermaLink="false">http://www.createdesignla.com/?p=66</guid>
		<description><![CDATA[Inspired by the futuristic chrome nanotechnology present in the game&#8217;s story, the graphics we did for this Metal Gear game stretched our 3D skills to new heights. Animating the level of complexity we wanted was going to be a challenge, so we arrived at the solution of using fluid simulations in a new way to [...]]]></description>
			<content:encoded><![CDATA[<p><a class="bigthumbnail" onMouseOver="document.mgs4thumb.src='http://www.createdesignla.com/wp-content/movies/MGS4_Trailer-poster_rlvr.jpg';" onMouseOut="document. mgs4thumb.src='http://www.createdesignla.com/wp-content/movies/MGS4_Trailer-poster.jpg';" href="http://www.createdesignla.com/archives/66"><img src="http://www.createdesignla.com/wp-content/movies/MGS4_Trailer-poster.jpg" alt="Metal Gear Solid 4 Trailer" name="mgs4thumb" /></a></p>
<p><a class="sdbutton" onMouseOver="document. mgs4thumb.src='http://www.createdesignla.com/wp-content/movies/MGS4_Trailer-poster_rlvr.jpg';" onMouseOut="document. mgs4thumb.src='http://www.createdesignla.com/wp-content/movies/MGS4_Trailer-poster.jpg';" rel="shadowbox;height=360;width=720" href="http://www.createdesignla.com/wp-content/movies/MGS_Trailer.mov"><img src="http://www.createdesignla.com/wp-content/movies/overlay_watchsd.jpg" alt="Watch Standard Def" /></a></p>
<div class="desc">Inspired by the futuristic chrome nanotechnology present in the game&#8217;s story, the graphics we did for this Metal Gear game stretched our 3D skills to new heights.<span id="more-66"></span></p>
<p>Animating the level of complexity we wanted was going to be a challenge, so we arrived at the solution of using fluid simulations in a new way to give the sense of vast amounts of micro-organic tentacles, and relied n lighting and texture to give it the metallic feel.</p>
<p><a href="http://www.gamepro.com" target="_blank">Gamepro</a> Senior Editor, Chris Morell, says, &#8220;The latest Metal Gear Solid 4 trailer is simply amazing.&#8221;
</div>
<div class="tools"><span>Tools Used:</span>Autodesk Maya, Adobe After Effects</div>
<div class="boards"><img src="http://www.createdesignla.com/wp-content/movies/mgs_site_board.jpg" alt="Metal Gear Solid 4 Boards"/></div>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>St. Trinian’s 2: The Legend of Fritton’s Gold Trailer</title>
		<link>http://www.createdesignla.com/archives/1148</link>
		<comments>http://www.createdesignla.com/archives/1148#comments</comments>
		<pubDate>Fri, 13 Nov 2009 00:56:03 +0000</pubDate>
		<dc:creator>nora</dc:creator>
				<category><![CDATA[Trailer]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Main Title]]></category>
		<category><![CDATA[TV Spot]]></category>

		<guid isPermaLink="false">http://www.createdesignla.com/?p=1148</guid>
		<description><![CDATA[One of our first graphics projects to be partnered with our London office, the trailer for this film proved to be a downright fun adventure. We expressed the playfulness of the film, integrating a pirate theme into the cards and main title. We wanted to also play up the girliness of the film, so we [...]]]></description>
			<content:encoded><![CDATA[<p><a class="bigthumbnail" onMouseOver="document.sts2thumb.src='http://www.createdesignla.com/wp-content/movies/st_trinians_2_trailer-poster_rlvr.jpg';" onMouseOut="document. sts2thumb.src='http://www.createdesignla.com/wp-content/movies/st_trinians_2_trailer-poster.jpg';" href="http://www.createdesignla.com/archives/1148"><img src="http://www.createdesignla.com/wp-content/movies/st_trinians_2_trailer-poster.jpg" alt="St. Trinian’s 2: The Legend of Fritton’s Gold Trailer" name="sts2thumb" /></a><a class="sdbutton" onMouseOver="document. sts2thumb.src='http://www.createdesignla.com/wp-content/movies/st_trinians_2_trailer-poster_rlvr.jpg';" onMouseOut="document. sts2thumb.src='http://www.createdesignla.com/wp-content/movies/st_trinians_2_trailer-poster.jpg';" rel="shadowbox;height=480;width=720" href="http://www.createdesignla.com/wp-content/movies/sts_trailer_al_v2.mov"><img src="http://www.createdesignla.com/wp-content/movies/overlay_watchsd.jpg" alt="Watch Standard Def" /></a></p>
<div class="desc">One of our first graphics projects to be partnered with our London office, the trailer for this film proved to be a downright fun adventure. <span id="more-1148"></span>We expressed the playfulness of the film, integrating a pirate theme into the cards and main title. We wanted to also play up the girliness of the film, so we opted for pink as a backplate color.
</div>
<div class="tools"><span>Tools Used:</span>Autodesk Maya, Adobe After Effects</div>
<div class="boards"><img src="http://www.createdesignla.com/wp-content/movies/sts_2_site_board_112509.jpg" alt="St. Trinian's 2: The Legend of Fritton's Gold Boards"/></div>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Need for Speed Brand Logo</title>
		<link>http://www.createdesignla.com/archives/72</link>
		<comments>http://www.createdesignla.com/archives/72#comments</comments>
		<pubDate>Sun, 09 Aug 2009 02:15:49 +0000</pubDate>
		<dc:creator>kirin</dc:creator>
				<category><![CDATA[Video Game]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Main Title]]></category>
		<category><![CDATA[Promotional]]></category>

		<guid isPermaLink="false">http://www.createdesignla.com/?p=72</guid>
		<description><![CDATA[We wanted to give the brand a sleek, modern look, while still maintaining the fast pace associated with the franchise. Using the speed and shifting of gears as transitions, we move from car to car as we gain speed. Reflected in some of the vehicles is the actual Los Angeles skyline, which we went out [...]]]></description>
			<content:encoded><![CDATA[<p><a class="bigthumbnail" onMouseOver="document.nfsthumb.src='http://www.createdesignla.com/wp-content/movies/nfs_poster_rlvr.jpg';" onMouseOut="document.nfsthumb.src='http://www.createdesignla.com/wp-content/movies/nfs_poster.jpg';" href="http://www.createdesignla.com/archives/72"><img src="http://www.createdesignla.com/wp-content/movies/nfs_poster.jpg" alt="Need for Speed Brand Logo" name="nfsthumb" /></a></p>
<p><a class="sdbutton" onMouseOver="document. nfsthumb.src='http://www.createdesignla.com/wp-content/movies/nfs_poster_rlvr.jpg';" onMouseOut="document. nfsthumb.src='http://www.createdesignla.com/wp-content/movies/nfs_poster.jpg';" rel="shadowbox;height=365;width=720" href="http://www.createdesignla.com/wp-content/movies/NFS_Logo-desktop.mov"><img src="http://www.createdesignla.com/wp-content/movies/overlay_watchsd.jpg" alt="Watch Standard Def" /></a></p>
<p><a class="hdbutton" onMouseOver="document. nfsthumb.src='http://www.createdesignla.com/wp-content/movies/nfs_poster_rlvr.jpg';" onMouseOut="document. nfsthumb.src='http://www.createdesignla.com/wp-content/movies/nfs_poster.jpg';" rel="shadowbox;height=720;width=1280" href="http://www.createdesignla.com/wp-content/movies/NFS_logo_720p.mov"><img src="http://www.createdesignla.com/wp-content/movies/overlay_watchhd.jpg" alt="Watch High Def" /></a></p>
<div class="desc">We wanted to give the brand a sleek, modern look, while still maintaining the fast pace associated with the franchise.<span id="more-72"></span></p>
<p>Using the speed and shifting of gears as transitions, we move from car to car as we gain speed. Reflected in some of the vehicles is the actual Los Angeles skyline, which we went out and filmed. As we progress through the series of cars, we see them evolve, as we aimed to do with the logo itself. The various looks of the car are also a reflection of the customization options the game provides.</p></div>
<div class="tools"><span>Tools Used:</span>Autodesk Maya nCloth, Adobe After Effects</div>
<div class="boards"><img src="http://www.createdesignla.com/wp-content/movies/nfs_site_board.jpg" alt="Need for Speed Logo Boards"/></div>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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