Take one part Tron, another part Cirque du Soleil and this might be what you come up with. Guinness’ television advertisement “Music Machine” features stunt men in futuristic cream-colored suits bouncing off giant Irish drums and plucking at harps inside a glass of the classic dark. The acrobatic stunts create a fun, musical symphony.
“Life is transparent, warm and swirls randomly like a soft light. And it constantly changes…Life illuminates itself and then it begins to illuminates a new life. A sprouted mass of innumerable lights become a flow before long, and then become the part of the life-throb of ages. That ties life, this moment now. ”
German production company, Sehsucht admits that in making this new spot for Mercedes Benz “many innocent sheets had to sacrifice their lives for new techniques and colour shadings.” We hope it was at least recycled sheets of paper.