Create Design Los Angeles

Nike – “Write the Future”

Viva World Cup!

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The Science of What Motivates Us (Via Sketches)

This animation, set to author Dan Pink‘s Keynote RSA speech about the science behind personal motivation is simple yet incredibly effective. It’s definitely reminiscent of a somewhat amped-up UPS ad, but in the best possible way. The fascinating science behind it all, and the accompanying mesmerizing drawings make this a must-watch.

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WORLD Cinema Promo

Beautiful, abstract animation created by Adriano Zanetti for Chello Creative.

WORLD Cinema promo from Adriano Zanetti on Vimeo.

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Rule #33: Zombies + Chainsaws = Awesome Title Sequence

After finally sitting down and watching Zombieland, I realized within the first couple minutes that this was going to be a movie right up my alley. The opening sequence and subsequently featured rules are a great representation of the overall vibe; you know it’s all pretty messed up, but can’t help but enjoying yourself along the way.

Art of the Title Sequence has a great interview with Ben Conrad of Logan, the graphics house behind the opening sequence and rules featured in the movie. By integrating the text of the rules with the footage of the film, they actually became a character all their own in this uber-violent yet playful take on zombies.

Check out the interview and additional title sequence/rule images here.

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Guinness Music Machine

Take one part Tron, another part Cirque du Soleil and this might be what you come up with. Guinness’ television advertisement “Music Machine” features stunt men in futuristic cream-colored suits bouncing off giant Irish drums and plucking at harps inside a glass of the classic dark. The acrobatic stunts create a fun, musical symphony.

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Mite

Rhett Dashwood directed and produced this great, energetic video Mite, with audio by Cypheraudio.

Mite from Rhett Dashwood on Vimeo.

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