The key challenge for this promotional piece was differentiating from similar campaigns that focused on how far film has come.
The solution was to focus not on how movies have changed over time, but how the audience experience has. We visualized a chair that could transform as it transitioned between different environments, showing how broad the market has become for the Fox brand. We opened with a reference to one of their most recognizable properties of the past and closed with a huge and diverse array of what’s up and coming.
Tools UsedAutodesk Maya, Adobe After Effects
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