This project was a collaborative effort with Pixar, to seamlessly integrate our graphics with the graphics and artistic style of the movie.
The balloons we created for the TV spots, as well as the map cards for the trailer, which were combined with the actual balloon house animation used in the film, blurring the lines of film and commercial creation. All elements played on Up’s themes of adventure and playfulness.
Over the course of this project, our development was aided greatly by the fact that elements created by both us and Pixar were shared, and the lines of artistic communication were left open.
Tools Used:Autodesk Maya, Adobe After Effects, Adobe Illustrator
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