In a campaign aimed to advertise the high level of quality of picture and sound, we wanted to smoothly integrate the copy to keep the focus on the footage itself.
The bright flares, combined with the iconic James Bond gun barrel sequence were used to transition between scenes, coinciding with the fast-paced footage. Having as much excitement in the movie itself allowed us to have some fun with the cards, including “Perfect Picture” being pushed off-screen by a car careening towards camera. We resolve with the “7 gun” meeting the zeroes, forming the classic 007 logo, which comes to rest as part of the DVD box art.
Tools Used:Autodesk Maya, Adobe After Effects
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