After running through the rigmarole of “girly” and “high fashion” elements to incorporate with this title (read: shoes, flowers, pink cocktails, et al.), we stumbled upon a girl’s best friend: diamonds.
From that point, it was a process to determine how little (or how much) sparkle we wanted to go for. Because each 3D pink diamond was placed on the title individually and given its glimmer, so we started with just the fronts of the letters, then progressed to the point of full coverage. Though the creation of this title was very meticulous, the final results are dazzling.
We were extremely pleased to see that the movie’s print campaign ended up following our lead and used our title on various billboards and posters.
Tools Used:Autodesk Maya, Adobe After Effects, Adobe Photoshop
Loading ...