Taking elements and characters from the underdog tale of Real Steel, we created animated billboards that were displayed in the electrifying atmosphere of Times Square.
For this piece, we created three different animated billboards in Times Square, New York. Though we had to adapt our designs to the specific sizes of the billboards, our main goal was to create an immersive experience to the viewer by coordinating all of the different boards. To achieve this, we matched all of the boards’ animations with one another (including the American Eagle Building’s twelve different screens) and successfully created a cohesive presentation
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