Continuing our campaign with Real Steel, this time we created TV spots to highlight the major fighters in the film. The TV spots showcase each robot, displaying to the viewers what to expect in the ring.
The graphics used in the character spots were designed to showcase the stats of each robot boxer and created in a way that mimics the “Tale of the Tape” style used for headline boxing matches. By freezing an action packed instance, we animated the outline of the robots as well as the stats for each one. With all of the unique designs of each robot in the movie, our goal was to introduce to the public all of the different fighters.
The graphics used in the character spots were designed to showcase the stats of each robot boxer and created in a way that mimics the “Tale of the Tape” style used for headline boxing matches. By freezing an action packed instance, we animated the outline of the robots as well as the stats for each one. With all of the unique designs of each robot in the movie, our goal was to introduce to the public all of the different fighters.
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