In this Digital Copy spot, Horton takes us on a journey from box art to laptop to iPod with his smooth dance moves and graceful dive.Being the lively, light-hearted movie that it is, we wanted Horton to come alive and be a playful part of the transition, so footage from the film was rotoscoped and integrated with the devices on which Digital Copy movies can be played.
Tools Used:Adobe After Effects
Digital CopyPromotionalTV Spot
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